Online sports betting operator is hoping to strengthen its ties with the ilottery company NeoGames through a new alliance in the United States. Hill is a major shareholder in the ilottery solutions provider, which is based in Luxembourg, with Hills owning 29% stake, which was purchased in 2015.
In a statement made to reporters of the signing on of Moti Malul of NeoGames CEO, the company made further comments on their latest deal with William Hill. The report also stated that NeoGames will be providing a “player account management system” for Hill’s proprietary US sports betting platform that is set for launch at the beginning of next year.
Malul, who was previously NeoGames’ executive vice-president of business development and sales, will be taking over the role from Ilan Rosen, who resigned as CEO after six years. Malul first joined the company over a decade ago, and has become a diriving force behind their sales, marketing, and customer growth in that time. He was previously part of the telecom and Internet industries prior to moving to NeoGames, and worked in companies such as Ericsson.
NeoGames current partners also include the Michigan Lottery, Italy’s Sisal, and Portugal’s Santa Casa da Misericodia de Lisboa. They also provide a number of services to the Czech Republic-based lottery operator Sazka, as well as online gaming products with iLottery 360, which is all based on the NeoSphere integrated player management platform, an industry leader in online lottery services.
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Sophie Lise isn't just a writer; she is a veteran of the Canadian gaming floor. With over a decade of experience analyzing game mechanics, RTP algorithms, and volatility indexes, Sophie specializes in finding the mathematical edge for players. Since the launch of Ontario's regulated market in 2026, she has focused heavily on auditing AGCO-licensed sites to ensure they meet strict fairness standards. If she recommends a slot, it’s because she’s played it, tested the payout speed, and verified the bonus terms herself.
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