Nolimit City, a popular online casino platform that has established itself in markets such as Canada, recently announced that it is targeting deals with UK operators after it secured a B2B licence from the UK Gambling Commission that will allow the operator to begin offering services within the country.
The new licence allows it to start offering its products to UK licensees, and will also be rolling out with content with existing partners that are already licensed within the country. Some of these include MRG, Unibet, LeoVegas, and Betsson. Talking to reporters, Nolimit director of commercial operations Malcolm Mizzi said that the licence will help them grow in a more regulated and robust framework, and it will give them the chance to expand their client portfolio with some of the biggest gambling powerhouses in the country.
He added that the UK market is one of the most mature thanks to a number of UK-facing operators that are already beginning to queue up for their games.
Nolimit is based in Stockholm, but also maintains facilities in both India and Malta. They have already applied for a Swedish licence, and hope to carve out their share of the re-regulated iGaming market within the country. They told customers that they will be ready to start offering their services from the day that it goes live, which is set to be the first of January next year, and that there was still much that needed to be done before that.
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