Software supplier and white label solutions provider EveryMatrix has recently signed off on a new deal with compliance specialist beBettor as part of their efforts to improve their social responsibility controls in a bid to have the suspension of their operating licence removed. Their new partners, beBettor, are a start up that has created an API that is able to integrate partner sites in order to perform affordability checks on their customers. On top of this, it gathers information provided by the user, and is able to track their actions on any site that has the API enabled.
With ever growing support for affordability checks, which are becoming an important factor for many gambling commissions around the world, the start up believes it will be able to play a key role in preventing and dealing with any gambling-related problems in the future.
EveryMatrix chief executive Ebbe Groes stated that the company is looking forward to working with beBettor. He stated that they believe it will not only help the players using the EveryMatrix brand, but will also assist in driving an industry wide push for more affordability checks for players around the world. He added that problem players will often have many accounts under their names, and the only way to spot and take any action against this is for them to work together to create a safer experience for all involved. The company has since pledged to review its compliance procedures going forward.
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