Affiliate marketing operator Better Collective has recently announced that their revenue has almost doubled for the first quarter of 2019, with the growth being driven by record number of new customers in the period. Revenue for Better Collective has grown by a total of 97% as compared to last year to €19.9 million, which has beaten expectations for the company, especially compared to Q1 of last year, which the company has noted was a weak quarter overall.
Revenue share deals made up for 72% of the growth the experienced, with 18% coming from cost per acquisition, and the other 10% from other sources. There were more than 116,000 NDCs that signed up over the last period, which is marked as a rise of 147% year on year, setting a new quarterly record for the company.
Unlike some of its competition, Better Collective has stated that the performance of its business within the Swedish market had been more than satisfactory for the first quarter, which was aided by the acquisition of Ribacka Group for €30 million in December of last year. Talking about their successive, chief executive Jesper Sogaard stated that they expect the market will continue to become more balanced over time, and that in the long run they expect that Sweden will be a valuable and important market for the iGaming market. During the first quarter, the company allocated resources to development of new markets such as the US, while strengthening in the markets they were already invested in.
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