White Hat Gaming has partnered up with the Kambi Group as part of their latest stage of expansion into the sports betting market, where the operator will begin offering sports betting services to a wider public for the first time ever.
The two companies have both signed a commercial partnership where White Hat will integrate the sportsbook operated by Kambi into their new propriety client. This will allow White Hat customers to add Kambi’s sports betting services to their own offering, should they be strategically viable.
Chief marketing officer of White Hat, Marc Weinberg, has said that the new connection made with Kambi fits in with their current focus on only offering services to customers within a regulated market. He also explained that clients are drawn to White Hat Gaming because they recognise that they are a best-in-class service provider, and they they are focused on the regulated markets with a core business built around combining commercial services with regulator compliance.
Chief Executive of Kambi, Kristian Nylen, has said on Kambi’s behalf that they are adding another quality platform and gaming service to their current offering after joining up with White Hat Gaming, and that they share the same commitment to regulator compliance and corporate probity.
The newly signed partnership will also represent a step forward for Kambi, which has been pursuing growth expansions within the United States betting market, that was opened fully following the PASPA ruling earlier this year.
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