Google Play Store To Offer Real Money Casino Apps
It was recently announced that soon the Google Play store will start offering real money mobile casino apps. At the moment the full details are still a bit vague, but it seems that established online casinos will be able to apply for store listings with the completion of an application form from Google. The applicants will need to provide their current licensing information in order to be potentially eligible.
This is a huge leap in Google’s Play store policy which previously banned betting apps. It is a welcome event for online casinos as there have not been many reliable and trustworthy places to get your hands on real money betting apps, other than from the online casinos themselves.
As an initial trial, the Play store will offer apps for sale or download in the UK, France and Ireland. These are very busy betting regions so the trial here should be a great trouble shooting exercise and a great way to gauge the public response to it.
The listing in the Play store will allow casinos and developers to market to a whole new audience but it will also allow developers to push updates to customers to ensure that the software is always in its best form.
A Good Business Move
With billions of dollars in revenue generated each year from online gaming, Google will now become part of a very lucrative industry. What many online commentators have also brought up is the fact that since 64% of mobile users are Android users , more people may be open to signing up with an online casino because the Play store is seen as a reputable retailer so people will have more confidence in the safety of the software.
Currently one of the biggest challenges is to prevent underage use of the applications and to prevent the use of the apps outside of their legal jurisdiction. They would also need to strictly control where ads for the apps appear as marketing to underage users would also be a serious issue.
The Play store has prohibited any payments or gaming to be done with Play store credit. The apps will purely be made available for download. As another concession Google would also be expecting the casinos to prominently display information on responsible gambling practices.
The response from the casino industry has been overwhelmingly positive, with most casinos happily agreeing to the concessions put in place as they are well within reason and quite in line with current industry practices anyway.
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