Playzido, the games platform company owned by Endemol Shine Gaming, has announced that its ongoing partnership with the Rank Group is being augmented. This builds upon deals that were entered into alongside GVC Holdings, the sports betting and gaming group, and Lottoland, the Gibraltar-based online betting organisation.
10 new games are going to be built onto Playzido’s platform over the course of the year, and these titles will only be playable by Rank’s customers.
Their platform provides a range of services, including what they call the Free Spins Factory. This set of tools allows operators to create distinctive, targeted campaigns that make players’ experience that much better. Feature Innovation is another product they’ve created to empower operators, and Achievements, Jackpots, and Pricing resources are part of this offer.
Playzido’s game catalogue originally went live with Rank Group back in December 2018 and included hit games like Deal or No Deal, Oliver Twist, and Rapid Round. Managing Director for the company Stuart Banks said he is thrilled that the Group has opted to build their unique games on this platform. He spoke of how successful the relationship has been for both parties so far. and stated that he is looking forward to the next part of the process.
Head of Casino and Games at the Rank Group Bhotesh Maheshwari said that Playzido has now become an esteemed associate, and that this fact made the decision to build games on their platform a very easy one to make. He said that his company’s needs are being met thanks to the deal. and that his team is eagerly anticipating the ongoing partnership going forward.
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