Two Exciting New Industry Deals Signed
Last week it was announced that gaming giant Playtech has purchased BetBuddy, a responsible gaming software company. The value of the purchase was not revealed but this deal could have immense benefits for Playtech. BetBuddy is an analytics group. They make use of their custom software to do behaviour analysis on casino platforms. These analytics help to spot problem gambling behaviour from players. This software will then discreetly inform the operator about any potential issues.
From all accounts it seems almost certain that Playtech will be integrating BetBuddy software directly into its IMS player management software. While BetBuddy is only 5 years old, they have managed to work with top industry players in order to finely craft their analytics software to quickly become invaluable for responsible gambling enforcement.
Playtech trailed the software earlier this year and were so impressed that they started bidding for the company. Having BetBuddy integrated into your casino platform software is an incredible edge that very few providers can claim. BetBuddy integration will give Playtech considerable leverage in regulated markets.
Yggdrasil Joins Bear Group
In other news, Yggdrasil has signed an incredible content deal with Bear Group Limited. This company provides casino action to many regulated markets. They are registered in Alderney with the UK as one of their main markets. Yggdrasil are well known for their innovative and original casino gaming content and this deal will give them great exposure.
Along with their original gaming content, Yggdrasil will also be providing software support for Bear Group with their BRAG and BOOST integration tools. Yggdrasil will be providing both mobile and desktop gaming content, as is becoming the norm for many online casino operators as the mobile market has become very lucrative.
At first Yggdrasil content will be provided at three Bear Group casinos, Slingo, Spin Genie and Pocket Fruity. Fredrik Elmqvist , CEO of Yggdrasil said in a statement that this opens up the company to a new bred of fast growing operators who take an innovative and progressive approach to their company and customers. He feels this makes a partnership with the group a very natural fit.
Stephen Downer for Bear Group praised Yggdrasil’s innovation and Swedish heritage, going on to say that Bear Group shares the spirit and attitude of the Swedish people. This deal will see Yggdrasil further secure their position in the industry. Innovation is always welcome and Yggdrasil has it in spades.
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