Online gambling operator Global Gaming has started operations within Sweden after releasing their new brand NanoCasino, which was made in partnership with iGaming technology and platform provider Finnplay Group. The NanoCasino website will operate with a Swedish commercial online gaming licence, which is currently held by Viral Interactive Limited, who have a marketing arrangement in place with one of the subsidiaries of Global Gaming. Viral Interactive will have full responsibility for operation of the NanoCasino platform in Sweden.
Details of the new online brand had been announced last month after Global Gaming and Finnplay signed a new technology agreement. The partnership gives Global Gaming access to Finnplay’s full portfolio of technology and services, along with their complete platforms for online gaming. Aside from Sweden, Finnplay also holds licences for commercial use in the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.
Finnplay CEO Martin Partner stated that they are looking forward to releasing their new brand in Sweden and benefiting from the marketing expertise and resources of Global Gaming. The launch comes as a boost to Global Gaming, which in June saw its SafeEnt subsidiary have its licence removed in Sweden by national gambling regulator Spelinspektionen. The regulator cited serious breaches of player protection in the country and anti-money laundering processes as the reason for the licence being taken away from the subsidiary. Global Gaming has maintained that the punishment is disproportionate and is still in the process of appealing the regulator’s decision.
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