Global Gaming has recently announced that it will be terminating its white label operations in effort to start focussing its attention on its B2C business. The white label operations for the firm cease to operate during the fourth quarter, with Global Gaming stating that there will be no more revenue from this part of the endeavour beyond the end of the current year.
The operator will now start to focus solely on its B2C service offerings, which includes their SpelLandet and NinjaCasino brands. Joacim Moller, CEO of Global Gaming, told reporters that their B2B business accounts account for a small portion of their revenue, was calculated at around 2% for the third quarter of 2018. This also marks six months since Lars Klloind took on real of head of B2B in May.
He explained that after profit sharing with their partners, their share in the B2B market is so insignificant that its costs of running and maintaining are no longer justified. He lastly added that all of their resources will now be focused on developing their brands, which he believes will have a positive impact on the group.
This comes after the company obtained an Estonian gaming licence earlier this year in July for its NinjaCasino brand, stating that the country was the perfect launchpad for several of their new marketing channels, specifically in relation to the re-regulation in Sweden. NinjaCasino now offers more than 200 slot games within the country, and features content from both Play’n GO and NetEnt.
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