Online operator DraftKings has become the first operator to gain the legal rights to provide sports betting services in the state of New Jersey.
The company was given a waiver by state authorities for a soft launch of its latest platform, under the condition that all initial traffic was done on an invite-only basis.
New Jersey’s Division of Gaming Enforcement has laid out terms that restrict the number of customers that can make use of the platform, as well as a set number of operating hours. Customers in New Jersey that want to make use of DraftKings will need to download the application on to their smart phone or tablet and then wait for an invitation before they can begin betting.
A spokesman from DraftKings told reporters that the invite-only period allows the operator to stress test their services, and to make sure that it meets the standards of the DGE. At the moment, there is no officially announced launch date for the public, their current deal with the DGE is the final step toward opening DraftKings Sportsbooks to the New Jersey punting crowd.
CEO Jason Robbins celebrated their entry into the market via a Twitter post, while the rest of the company enjoyed a launch party at their headquarters situated in Boston. The mobile platform that DraftKings owns is powered by Kambi, which is part of a deal the two signed a few weeks back. The app will soon be available for both download and public usage.
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