EveryMatrix Announces New Commercial Chief

December 6, 2019 by

Online casino gaming content and white label solutions supplier EveryMatrix has announced the appointment of Stian Hornsletten as its new chief commercial officer. Hornsletten is the co-founder of the supplier, and had previously worked as chief executive for its casino division. His new role will see him tasked with driving their commercial strategies, as well as bringing in operator clients while overseeing marketing, sales, and management teams. Having originally co-founded EveryMatrix, Hornsletten had worked as CEO of their casino business from the beginning of February 2008 through to July of 2011. He had also served as executive chairman from the start of 2011 to April of 2017 before assuming the role of executive director.

Before working at EveryMatrix, Hornsletten had co-founded BetOnBet, where he served as their managing director between 2001 and 2008. Talking about his new role, he told reporters that it was a very exciting period to become part of the commercial teams, and that he is looking forward to working together with his colleagues to ensure that their products, commercial strategies, and their level of service are robust in the current business environment.

Chief executive of EveryMatrix, Ebbe Groes, added that he has known Stian for a long time, and that he is thrilled to have accepted the new position for the supplier as they focus on commercial growth across a number of business fronts, including sports betting, payments to affiliate operators, as well as their main online casino division.

Sophie Lise

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Sophie Lise isn't just a writer; she is a veteran of the Canadian gaming floor. With over a decade of experience analyzing game mechanics, RTP algorithms, and volatility indexes, Sophie specializes in finding the mathematical edge for players. Since the launch of Ontario's regulated market in 2026, she has focused heavily on auditing AGCO-licensed sites to ensure they meet strict fairness standards. If she recommends a slot, it’s because she’s played it, tested the payout speed, and verified the bonus terms herself.

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