Social gaming operator KamaGames has stated that the launch of their latest range of products, along with its focus on personalised promotional campaigns, were some of the main reasons for the year on year increase they’ve seen in revenue for the first half of the year.
Revenue in the six months leading up to the 30th of June totalled $46.3 million, which is an increase of 11.2% as compared to the same period last year. KamaGames had experienced an extremely busy first half of the year, where they had released a number of new features and Party modes for their games, along with new pokie games and a brand new tournament event.
The developments include unique avatar constructor, which they said is a new feature in the social casino industry, along with two new Multi-Table Tournaments that come in the form of MTT Omaha and MTT Party where players are able to face off against one another. New pokie games that entered the market for the first half included Diver’s Gold, Oil Boss, Gold Country, and Chinese Carnival. Along with his, the operator has also started to use WebGL technology to make its social media portfolio accessible through the Facebook Games platform.
The operator decided not to disclose any further financial details, but chief executive, Andrey KKuznetsov, stated that its success was a direct result of them listening to feedback from their customers, and tailoring both feature and new games to their specific needs.
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