Andrey Kuznetsov, CEO of KamaGames, has told reporters that he believes the marketing power of the operator’s $25 million mobile poker token sale will drive player acquisitions, and that it was a significant step toward adopting cryptocurrency on a larger scale.
The company announced that it will be launching its own KamaGames Token, which will make use current Blockchain technology, as well as the Ethereum cryptocurrency platform. KamaGames Tokens will become available as art of a large collection of in-game chips that are set to be sold in bulk for the best prices possible. Over time, players will be given the chance to exchange KamaGames Tokens for more chips, with a maximum of 11-fold growth for leaving their tokens untouched.
Kuznetsove added that the token sale is a new and innovative way to provide players with access to a series of cheaper ships, as well as a crypto payment option, all of which is part of a much larger marketing campaign. He went on to explain that in 2017, the company decided to turn more of its attention of cryptocurrency and blockchain, and he believes that it could be a game-changer for the industry. He lastly added that they began to gauge the interest players had in crypto, and stated considering ways they could bring digital currencies into their online platforms.
KamaGames over the last year has seen a large growth in use activity, having increased their number of active users by roughly double, and increasing their gross revenue by 53%.
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